Everybody Eats.

From Thursday, October 21st to Saturday, October 23rd we held our Everybody Eats food giveaway to celebrate Woodstack's 10th Anniversary. We treated our customers and the community to great food catered by our local partner, East New York-based restaurant, Brooklyn Blend and local jerk vendor, Kemar. We wanted to step into the community to show appreciation to all our customers and neighbors.

Over the course of the three afternoons we had over 2400 people stop by our four locations: Linden, 98th Street, Flatbush, and Newark. We served about 3500 sliders and 3000 smoothies. The energy was high and everyone who showed up was treated with a healthy meal and a good time.

We initially brought Kemar, who regularly sells his special jerk chicken next to our flagship Brownsville location, on-board for our Friday giveaway but asked him to come back again Saturday for our Flatbush giveaway because he was such a hit.

When we eat, everybody eats.

Summer Jam

This year Woodstack jumped on stage at the tri-state’s largest hip-hop concert. Our Hot97 Summer Jam tour began with ticket raids at 6 of our doors, giving our customers the opportunity to win free tickets to the event at MetLife Stadium. Loyal customers like Fivio Foreign joined us as we prepared to hit the big stage.

Though this year’s Summer Jam was hit by Hurricane Henri, visitors to our VIP section area were treated to a free sneaker cleaning, nail technician, Woodstack t-shirts and our photo booth.
Treehouse & Know Your RIghts Camp

In an effort to get kids excited about the return to in-person school, Woodstack partnered with Hot 97 and Colin Kaepernick’s Know Your Rights Camp to host a Back-to-School book reading and backpack giveaway at our kids concept store, Treehouse.

The event kicked off with a Jordan backpack giveaway which ran throughout the day. The activities started with local artist Roberto Joseph teaching a branding course to students from Transcend High school. The course was an introduction to Adobe Photoshop and Illustrator. Roberto went into detail on how these two applications play an integral role when it comes to footwear and apparel design. Throughout the hour-long course, students were encouraged to ask questions directly to Roberto and engage via the iPads that were provided.

Later, we transitioned to a book reading for the younger audience, which was led by the Head of Operations at the Know Your Rights Camp - Patricia Robinson. To cap off the evening, all attendees were given Nike backpacks, Know Your Rights Camp face masks, Woodstack Treehouse embroidered Moleskines as well as the opportunity to take home any of the books available in our Treehouse community library.

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